How Companies Got Their Names

By: Unknown, January 5, 2013

This is a guest post. Check the bio for details. To write us a guest post please click here.

One of the most reliable portals, Business Insider, has collected stories of the strangest names brands.
And today I would like to share the most interesting of them with you.


At the very beginning Twitter was called Status, and then Twitch.

The working Twitter title was Status. And later the founders turned to the dictionary to find a better

Dorsey explains it to the LA Times: «We wanted to capture that feeling: the physical feeling that you
twitch in the pocket of your friend. This is similar to the around the world buzz. Then we did a few
attempts to find a suitable name and came up with the word «twitch», as a variant of the phone
vibration when something is happening. But «twitch» was not a good name for the product, because
it was not associated with any positive feelings or notions. So we looked up in the dictionary for the
words next to it and ran into the word «twitter», and it was just perfect. Its meaning is "a short burst of
inconsequential information," and "birds chirping."

Yandex Search engine

The name of the Russian search engine is an acronym and wordplay at the same time.

According to Wikipedia, the name originally meant Another indexer («Yet Another iNDEXer »).
Russian word «Ya» corresponds to the English personal pronoun «I», making Yandex bilingual pun on
the «index»; another play of words is based on the contrast of yin and yang.


In the earliest version Sergey Brin and Larry Page named their search engine to be «Back Rub».

They changed the name to Google, which is derived from the mathematical term «googol». Googol is a
unit with a hundred zeros.

Brin and Page have found the word «googol» suitable because it symbolized a powerful search engine
with an access to tons of information.


Yahoo, or Yet Another Hierarchical Officiuos Oracle, was inspired by the famous children
book "Gulliver's Travels".

Jerry Yang and David Filo renamed their company with the name of "Jerry's Guide to the World Wide
Web" in 1994.

New name, Yahoo!, was selected not only thanks to of its literary value but also because it is an acronym
(Yet Another Hierarchical Officious Oracle).

In "Gulliver's Travels" by Jonathan Swift Yahoo are wild creatures. Yahoo meant "rude, unsophisticated
and uncouth."


«Skype» name was made from «sky peer-to-peer». That’s for short.

The original name of the project that turned later to Skype, was «sky peer-to-peer». It was reduced
to «Skyper». Later the letter «r» has been abandoned.


Steve Jobs invented the «Apple», working on the farm.

According to its co-founder Steve Wozniak, Steve Jobs coined the name " Apple Computer », while
driving on Highway 85 between Palo Alto and Los Altos.

"(Jobs) said:" I have a great name, "Apple Computer ». He may have worked in the apple orchard. I do
not even ask. Maybe it had some other meaning to him. Perhaps the idea just came to mind, based on
Apple Records. He was a musical person, like many techies. Maybe it sounded good in part because of
this additional value. I immediately thought: "We will have a lot of problems with copyright." (In the
book "Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company).

Author’s Info

This post is written by a copywriter from Intellectsoft, a mobile development company with the great team of designers and developers. To get more info about the team, check here or follow us on Twitter @Intellectsoft.

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